Media Man SEO Blog: The biggest mystery of Google’s algorithm: Everything ever said about clicks, CTR and bounce rate

The biggest mystery of Google’s algorithm: Everything ever said about clicks, CTR and bounce rate

Social Media

Greg Tingle

Search Engine Land has partly and significantly opened up the Pandora's Box of Google's algorithm, including the CTR (Click Through Rate) and all, backed up by some Google and government documentation, witness type statements and quotes, and even a series of quotes and tweets from Google taken from over a decade plus. Fool's Gold or authentic gold? Authentic I say, having witnessed much in the digital landscape in a career spanning over three decades.. What I learned at the likes of the Google business conference, as well as Telstra, Optus, ID Media, PSI Net and even our Media Man, makes me believe Search Engine Land news investigation unit and co may have discovered quite the Holy Grail of search engine algorithms and related secrets. Now we are going to further fine tune our strategy as we continue to move forward in the digital publishing universe. One click at a time towards Google Business and search treasure.

Google asks "What is the most significant shift you've experienced during your professional working life"?

Google asks "What is the most significant shift you've experienced during your professional working life"?

Media Man SEO Blog: Google On Why Helpful Content Update Appears Quiet; Google's Danny Sullivan with an update

Google On Why Helpful Content Update Appears Quiet; Google's Danny Sullivan with an update

Greg Tingle (Media Man)

A Continuing Effort...

The impact of Google’s helpful content update may appear minimal because the intent is to refine the signal over time.

Update isn’t done. It’s also part of a continuing effort, as we’ve explained. We’ll keep refining how it works. Directionally, the guidance we’ve given is what SEOs and creators should be considering.

Danny Sullivan of Google explains:

“Update isn’t done. It’s also part of a continuing effort, as we’ve explained. We’ll keep refining how it works. Directionally, the guidance we’ve given is what SEOs and creators should be considering.”

Reports that the update is quiet got the attention of Google’s Search Liaison, Danny Sullivan, who addresses the situation in a series of tweets.

Danny Sullivan Twitter

Update isn’t done. It’s also part of a continuing effort, as we’ve explained. We’ll keep refining how it works. Directionally, the guidance we’ve given is what SEOs and creators should be considering.

I also get that when we announce an update, there are the memes and the gifs and the jokes and the OMG the sky is falling reactions that can even make me laugh. But updates don't necessarily mean a big giant shift. If you have good content, you're generally fine...

It wouldn’t remove content. It just might have dropped out of the index for a variety of unrelated reasons. You might inspect & request recrawl.

Media Man says: Just as Google recommended, have helpful content, and remain Google friendly. You and your readers are not going to notice the changes overnight. Keep producing quality and unique contact and follow the guidelines.

References

Google

Danny Sullivan (Google)

Search Engine Journal

Search Engine Land

Social Media Examiner

Interview: Malcolm Turnbull (Google Business Conference)