Media Man SEO Blog Update
Wednesday, December 28, 2022
Friday, December 23, 2022
Media Man SEO Blog: Google: Year In Search, Trends and More - 2022; Data, Illustrations, Graphs and more
Media Man SEO Blog
Google: Year In Search, Trends and More - 2022; Data, Illustrations, Graphs and more
Web Query
A web query or web search query is a query that a user enters into a web search engine to satisfy their information needs. Web search queries are distinctive in that they are often plain text and boolean search directives are rarely used. They vary greatly from standard query languages, which are governed by strict syntax rules as command languages with keyword or positional parameters.
Search Engine
A search engine is a software system designed to carry out web searches. They search the World Wide Web in a systematic way for particular information specified in a textual web search query. The search results are generally presented in a line of results, often referred to as search engine results pages (SERPs). When a user enters a query into a search engine, the engine scans its index of web pages to find those that are relevant to the user's query. The results are then ranked by relevancy and displayed to the user. The information may be a mix of links to web pages, images, videos, infographics, articles, research papers, and other types of files. Some search engines also mine data available in databases or open directories. Unlike web directories and social bookmarking sites, which are maintained by human editors, search engines also maintain real-time information by running an algorithm on a web crawler. Any internet-based content that can't be indexed and searched by a web search engine falls under the category of deep web.
What Was Trending?
2022 in Google Searches
Google images and data: (Credit: Google and Google Trends)
Resources
Video
World-Building: 2022 Was A Huge Year For Box Office Follow Ups
Resources
Monday, December 19, 2022
Media Man SEO Blog: Organic Search Results
Media Man SEO Blog: Organic Search Results
In Web search engines, organic search results are the query results which are calculated strictly algorithmically, and not affected by advertiser payments. They are distinguished from various kinds of sponsored results, whether they are explicit pay per click advertisements, shopping results, or other results where the search engine is paid either for showing the result, or for clicks on the result.
Background
The Google, Yahoo!, Bing, Petal and Sogou search engines insert advertising on their search results pages. In U.S. law, advertising must be distinguished from organic results. This is done with various differences in background, text, link colors, and/or placement on the page. However, a 2004 survey found that a majority of search engine users could not distinguish the two.
Because so few ordinary users (38% according to Pew Research Center) realized that many of the highest placed "results" on search engine results pages (SERPs) were ads, the search engine optimization industry began to distinguish between ads and natural results.[citation needed] The perspective among general users was that all results were, in fact, "results." So the qualifier "organic" was invented to distinguish non-ad search results from ads. It has been used since at least 2004.
Because the distinction is important (and because the word "organic" has many metaphorical uses) the term is now in widespread use within the search engine optimization and web marketing industry. As of July 2009, the term "organic search" is now commonly used outside the specialist web marketing industry, even used frequently by Google (throughout the Google Analytics site, for instance).
Google claims their users click (organic) search results more often than ads, essentially rebutting the research cited above. A 2012 Google study found that 81% of ad impressions and 66% of ad clicks happen when there is no associated organic search result on the first page. Research has shown that searchers may have a bias against ads, unless the ads are relevant to the searcher's need or intent.
The same report and others going back to 1997 by Pew show that users avoid clicking "results" they know to be ads.
According to a June 2013 study by Chitika, 9 out of 10 searchers don't go beyond Google's first page of organic search results, a claim often cited by the search engine optimization (SEO) industry to justify optimizing websites for organic search. Organic SEO describes the use of certain strategies or tools to elevate a website's content in the "free" search results.
Users can prevent ads in search results and list only organic results by using browser add-ons and plugins. Other browsers may have different tools developed for blocking ads.
Organic search engine optimization is the process of improving web sites' rank in organic search results.
References
Sunday, December 18, 2022
Tuesday, December 13, 2022
Saturday, December 10, 2022
Media Man SEO Blog: Airbnb’s search marketing shift: Should advertisers follow suit? (Search Engine Land)
Airbnb’s search marketing shift: Should advertisers follow suit? (Search Engine Land)
Airbnb’s search marketing shift: Should advertisers follow suit?
With CPCs rising across performance media channels, is it worth following Airbnb's shift from PPC to brand marketing? Here's what to consider.
A recent Wall Street Journal article reported that Airbnb’s “strategy of slashing advertising spending, investing in brand marketing and lessening its reliance on search-engine marketing is continuing to pay off.”
This remark has sparked discussions among many advertisers, wondering if a similar strategy may work for them.
In 2019, Airbnb started to move budget away from search marketing in favor of broader marketing initiatives.
The pandemic accelerated the shift, with video and social media picking up the largest share of digital spend in 2021, according to data gathered from Semrush and Pathmatics.
*click here for full article and multimedia
Social Media
SEL's Amanda with an interesting and helpful article on Airbnb search marketing. I tend to agree that brand marketing and the like is the way to go. It's a saturated market as has been so for many years. Many brand managers, CEO's, bean counters and the like having been going direct to both creative and advertising agencies - I should know. Airbnb operators still see value in SEO as well as negotiating ad and copy rates with destination websites and niche website owners/ publishers. I've been in this game a few decades. A decade ago I secured a five figure deal with an owner on three continents with a number of properties involved, plus with an interactive game of skill tie-in with PR and news media elements. It was huge. If our agency didn't exist the likes of News Corp's Real Estate.com.au and/or Domain.com.au or maybe Google Ads would have secured it. As they say, you win some - you lose some. This Search Engine Journal feature has sparked my team and I to ramp up property aka real estate coverage including Airbnb again so thank you. There's still opportunity in the sector, be it Sydney, Melbourne, Vegas, Florida, Virgin Islands, Fiji or maybe even out the back of the U.A.E - you can bet the house on it! Web to the world over.
Monday, December 05, 2022
Media Man SEO Blog update - Elon Musk thanks advertisers as Apple and Amazon return to Twitter - December 2022
Elon Musk thanks advertisers as Apple and Amazon return to Twitter
Media Man Website Network
Media Man International
Media Man
Media Man SEO Blog: Organic Search Results...
Media Man SEO Blog
Organic Search Results
Organic search results are the query results which are calculated strictly algorithmically, and not affected by advertiser payments. They are distinguished from various kinds of sponsored results, whether they are explicit pay per click advertisements, shopping results, or other results where the search engine is paid either for showing the result, or for clicks on the result.
Background
The Google, Yahoo!, Bing, Petal and Sogou search engines insert advertising on their search results pages. In U.S. law, advertising must be distinguished from organic results. This is done with various differences in background, text, link colors, and/or placement on the page. However, a 2004 survey found that a majority of search engine users could not distinguish the two
Because so few ordinary users (38% according to Pew Research Center) realized that many of the highest placed "results" on search engine results pages (SERPs) were ads, the search engine optimization industry began to distinguish between ads and natural results. The perspective among general users was that all results were, in fact, "results." So the qualifier "organic" was invented to distinguish non-ad search results from ads. It has been used since at least 2004.
Media Man SEO Blog: A search engine is a software system designed to carry out web searches. They search the World Wide Web in a systematic way for particular information specified in a textual web search query.
Media Man SEO Blog
A search engine is a software system designed to carry out web searches. They search the World Wide Web in a systematic way for particular information specified in a textual web search query. The search results are generally presented in a line of results, often referred to as search engine results pages (SERPs).
Wednesday, November 23, 2022
Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines.
Media Man SEO Blog
Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic (known as "natural" or "organic" results) rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds of searches, including image search, video search, academic search, news search, and industry-specific vertical search engines.
Monday, October 31, 2022
Sunday, September 25, 2022
Media Man SEO Blog: The biggest mystery of Google’s algorithm: Everything ever said about clicks, CTR and bounce rate
The biggest mystery of Google’s algorithm: Everything ever said about clicks, CTR and bounce rate
Social Media
Greg Tingle
Search Engine Land has partly and significantly opened up the Pandora's Box of Google's algorithm, including the CTR (Click Through Rate) and all, backed up by some Google and government documentation, witness type statements and quotes, and even a series of quotes and tweets from Google taken from over a decade plus. Fool's Gold or authentic gold? Authentic I say, having witnessed much in the digital landscape in a career spanning over three decades.. What I learned at the likes of the Google business conference, as well as Telstra, Optus, ID Media, PSI Net and even our Media Man, makes me believe Search Engine Land news investigation unit and co may have discovered quite the Holy Grail of search engine algorithms and related secrets. Now we are going to further fine tune our strategy as we continue to move forward in the digital publishing universe. One click at a time towards Google Business and search treasure.
Friday, September 09, 2022
Monday, September 05, 2022
Media Man SEO Blog: Google On Why Helpful Content Update Appears Quiet; Google's Danny Sullivan with an update
Google On Why Helpful Content Update Appears Quiet; Google's Danny Sullivan with an update
A Continuing Effort...
The impact of Google’s helpful content update may appear minimal because the intent is to refine the signal over time.
Update isn’t done. It’s also part of a continuing effort, as we’ve explained. We’ll keep refining how it works. Directionally, the guidance we’ve given is what SEOs and creators should be considering.
Danny Sullivan of Google explains:
“Update isn’t done. It’s also part of a continuing effort, as we’ve explained. We’ll keep refining how it works. Directionally, the guidance we’ve given is what SEOs and creators should be considering.”
Reports that the update is quiet got the attention of Google’s Search Liaison, Danny Sullivan, who addresses the situation in a series of tweets.
Danny Sullivan Twitter
Update isn’t done. It’s also part of a continuing effort, as we’ve explained. We’ll keep refining how it works. Directionally, the guidance we’ve given is what SEOs and creators should be considering.
I also get that when we announce an update, there are the memes and the gifs and the jokes and the OMG the sky is falling reactions that can even make me laugh. But updates don't necessarily mean a big giant shift. If you have good content, you're generally fine...
It wouldn’t remove content. It just might have dropped out of the index for a variety of unrelated reasons. You might inspect & request recrawl.
Media Man says: Just as Google recommended, have helpful content, and remain Google friendly. You and your readers are not going to notice the changes overnight. Keep producing quality and unique contact and follow the guidelines.
References
Wednesday, August 17, 2022
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